Yorkshire based Conservatory, Window & Door Outlet recently extended its showroom to display six conservatories. This, they say, is in direct response to the increase in interest shown by homeowners in extending and improving their homes rather than moving properties.
Conservatory, Window & Door Outlet also said that homeowners are turning to the internet for inspiration and suitable companies. They have found that the opportunities here more than compensate for the reported national dip in conservatory sales.
The company, which has been a Conservatory Outlet dealer for four years, works in the West Yorkshire area – primarily Huddersfield, Dewsbury, Batley, Bradford, Halifax and Leeds. The owners – Phil Naylor and Andy Ibberson – have seen their sales grow by 62% between 2008 and 2009, and they are chasing a further 20% increase for 2010.
“Despite what the doomsayers say, business is definitely picking up,” Andy Ibberson, Conservatory, Window & Door Outlet’s joint owner, said. “However, the business doesn’t come to you, you have to go to it. But with the right approach to using internet-generated leads and television advertising, there’s no reason why a conservatory company with a bit of imagination can’t do well.
“Being part of the Conservatory Outlet network has really helped our business, and we are winning work that we never thought we would win beforehand. For example, we are targeting more high end projects, and bringing in a large volume of orangeries and contemporary conservatories, as well as those with coloured and woodgrain profile. I have to say that the quality of leads generated by Conservatory Outlet are constantly of a high quality.”
Matthew Glover, managing director of Conservatory Outlet and friend of Phil and Andy, said that his company can only successfully generate the business if there are decent companies in the network to convert the leads. “Being visible on the web and advertising on television is only part of the story,” he said. “We need quality companies on the ground who can sell to homeowners, and who can professionally install conservatories.
“Conservatory, Window & Door Outlet is one such company, and they have the statistics to prove it. For example, their sales teams converts 71% of all enquiries into sales, which is impressive by anyone’s standards.”
Readers interested in further information on Conservatory Outlet should visit a special website: www.conservatorywindowdooroutlet.co.uk
